WMAS Citadel Broadcasting has partnered with Western Massachusetts and Northern Connecticuts best restaurants and businesses to bring you an incredible deal - HALF OFF gift certificates - it's 50/50 Fridays! You now have the opportunity to affordably try a new place or visit an old favorite. Each week, we will be offering a limited number of gift certificates to one of the area's best restaurants/businesses and you will have the chance to save 50% on your next purchase. 50/50 Friday certificates will be announced every Friday, and go on sale every Friday at 9 AM, but you have to act fast. We are only offering a limited number of certificates per week. To purchase a certificate, click on the "Buy Now" button after the sale begins. Please refer to the FAQ section for gift certificate usage criteria. Good luck, have fun, and thank you for joining WMAS's 50/50 Fridays!